When a Measure Becomes a Target: From the Window Tax to Pull Request Counts
I once wrote a script to tally how many PRs I contributed in a quarter, how many reviews I left, and how many tickets I closed, hoping to use numbers to prove my output to my manager. My manager simply remarked that performance isn't just about output. Years later, I finally understood—when a measure becomes a target, it ceases to be a good measure. From the British window tax and the Hanoi rat bounty to evaluating developers by PR counts today, the underlying mechanism is exactly the same.